Understanding the SCARF Model: A Neuroscientific Approach to Leadership and Collaboration
The SCARF model, developed by Dr. David Rock in 2008, is a neuroscience-based framework that explains how social interactions influence human behavior and motivation. By integrating research on the brain’s responses to threats and rewards, the model highlights five key areas: Status, Certainty, Autonomy, Relatedness, and Fairness, which impact engagement, teamwork, and productivity, especially in workplace […]